Eric Slifkin Keller Williams Realty
819 SW Fdl Hwy
Stuart, FL 34994 Phone: 772-288-1765 Email Eric

Information for Home Sellers

Eric Slifkin, Broker Associate, is working to become the Palm City area agent who sellers contact to list their properties for sale. Eric is the top real estate professional marketing homes online in the Palm City market and has been a trusted advisor to local homeowners for more than 10 years.

My approach to selling homes is focussed on buyers searching for properties online, which means I am often the first point of contact when a buyer finds your home on one of my sites.

The first time a buyer contacts me will set the stage for follow-up discussions and a potential sale. My goal is to ensure that we respond to all property inquiries within 60 minutes and that a buyer receives efficient, responsive, professional, courteous, and knowledgeable service from me and my staff.


The Internet is Front and Center When Buyers Search for a New Home

When it comes to selling your home, the Internet is front and center when people start to look for a new place to live. The Internet is my primary marketing tool. Exposure on major real estate Web sites, coupled with my database of registered clients specifically interested in Stuart, Florida area real estate, promotes your listing to thousands of buyers. With over 90% of today's home buyers beginning their search on the Web, my aggressive Internet marketing program provides what Is frequently the most direct route to the right buyer at the right time. This Web based marketing program will present your home on the Web featuring virtual tours, multiple photographs and detailed property information.

 

Marketing Your Home With Listing Syndication

 

As a technology and social media real estate team marketing primarily through the Web, we do not rely on door hangers, refrigerator magnets, calendars, postcards, or caravans; rather, your home is advertised on websites and social platforms throughout the web, ensuring buyers see your home and everything it has to offer 24/7.


What About Open Houses?

While open houses remain popular amongst traditional agents as a way to attract buyers, safety has become a major issue for both the agent and seller who face growing risks in exposing their home to the public. In addition, this method of prospecting mostly benefits the agent in procuring buyers for other homes or sellers who may be interested in listing their property.

What many sellers are unaware of is that over 90% of today’s buyers begin their home search online before contacting a Realtor. Since the advent of the Web, buyers are now shopping online from the comfort of their home or office. That’s why my clients' homes are syndicated on over 100 real estate Web sites when they list with me. It’s safer and it gets homes sold!


Home Seller Marketing Highlights

  • Enhanced listing of your home on Realtor.com
  • A Virtual Tour of your home (restrictions apply).
  • A detailed Web page on your listing, which may include photos, information, floor plans and registration form.
  • Market the property on social media websites, including Twitter, FaceBook, and Google+
  • Your listing in multiple MLS systems covering Dade, Broward, Palm Beach, Martin and Saint Lucie Counties.
  • Your listing on our corporate Web sites and real estate Web portals.
  • Online advertising programs featuring Google AdWords.
  • Showcase the property on YouTube
  • Listing syndication on high-traffic sites such as Google, Yahoo, CraigsList, Oodle, Trulia, and Zillow. Learn about listing syndication
  • Print advertising in local newspapers and real estate magazines.

Pricing Your Home to Sell

How We Price Your Home

We begin with a visual inspection of the home to determine the property's condition, location, and desirability. We then use a CMA Report (comprehensive market analysis) to calculate the best price to list your property.
 
The CMA report anylizes recent comparable closed sales and what is currently on the market. This analysis contains a summary of recent real estate transactions in your area for properties that are similar to yours. While none of the properties included in this analysis will be exactly like yours, they do provide a good basis by which to compare your property with the 'competition'.
 
The report provides suggested pricing based on list price, sold price, and per square foot sold price. We typically choose the per square foot option to determine the list price, as it is the benchmark buyers most often use to compare homes. We also use information from the Property Appraiser's office and online price evaluators, such as Zillow, to help determine the best price.
 
Note: Your property may have special features or improvements that could substantially affect the price range in which it should be listed.
 
 
 

 

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